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Google Place Search Ups the Importance of Local Listings
Hot off the press! Today Google announced a fundamental change in the way they display local listings. Called Google Place Search, it’s set to dramatically increase the importance of small businesses...
View ArticleSite brings online social networking to the “real world”
Online social networking has been all the rage for the last couple of years – some people practically live on Facebook and Twitter now. But what about those of us who still like to make connections in...
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Miss Shirley’s Foursquare Checkins Up 427%
…and hot on the heels of our last post comes a story that illustrates the potential of Foursquare for local online marketers. If you live in Baltimore, you may know Miss Shirley’s Cafe. This popular...
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Foursquare, Marketers, & Why We Disagree with Forrester Research
In a study released today, Forrester Research recommends marketers should stay away from location-based services like Foursquare. The reason? As reported by Ad Age, after finding that only 4% of U.S....
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AdWords Location Extensions – Now With More Locations
If you’re using AdWords to market your local small business, you should already know about location extensions. They allow you to show your location to potential customers before they click through...
View ArticleDealMap and Goby – Two Internet Marketing Resources for Local Businesses
On Thursday, Robert Scoble posted a blog about two new services that illustrate the direction the local internet marketing world is headed. Dealmap and Goby are both taking the social out of local...
View ArticleA Social Media Cheatsheet
When you think about it, social media is just an organized extension of the way the web has worked since the beginning. You would see something you liked, then copy and paste it into an email and send...
View ArticleWhat’s old is new again – Direct mail up 16% in Q1 2010
One of the things I stress with local businesses I am working with is that online marketing isn’t the only way to generate leads, as many search marketing consultants would have them believe. In many...
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Local Search Ranking Factors 2010
We’ve mentioned David Mihm’s Local Search Ranking Factors article before – it’s a crucial guide to the ins and outs of how Google (in particular) determines where in the Google Places results a local...
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Twitter for Local Lead Generation
We’ve spoken a lot about how Twitter is a great medium to build relationships with your customers and prospects…but Twitter can also be an effective tool for generating local leads. As Jonathan Volk...
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Yelp for Business: Meet ChoiceVendor
If you’re in any way social media-savvy, you’ve probably encountered Yelp before. (If you haven’t, it’s one of the leading review sites on the web. Users can post reviews of various businesses and...
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